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Securing Stakeholder Support with Transparent Communications
Don’t work in secret. Don’t hide or avoid tough conversations and make sure you get out in front of anything you could potentially see creating an obstacle for your team. Your primary responsibility...
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Bridging the Gap between Virtual and Physical Marketing
As my web master use to tell me “It isn’t Rocket Science”. Many companies are still looking for ideas on how to bridge the gap between traditional marketing events and virtual audiences. Back in...
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How to Create a Social Contest
About six years ago, I was leading our web marketing strategy and needed to accelerate our digital presence and engagement. So, when everyone was still trying to figure out how to use Twitter for...
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How to Virtualize a Marketing Event
During the “Great Recession” many companies were cutting back on travel expenses so it became harder to drive attendance of physical attendees. It was a problem that everyone faced and we realized we...
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Bridging the Gap with Gamification
Virtualizing our marketing event was successful but we knew we needed to raise the bar for the next one. So, we introduced gamification into the process to help bridge the engagement of the virtual and...
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